Editor: D.K. Holland, Chip Kidd, Jessica Helfand
Publisher: Rockport Publishers
Publication: 1997, First Edition
Binding: Hardcover, section sewn
Pages: 246
Size: 235 x 310
Text: English
ISBN: 1564962989
(Preface) 'The general public started to realise in the last decade that a new profession had emerged: graphic design. With this new awareness came confusion; what is graphic design?
Graphic Design: New York and Graphic Design: America were organised to help illuminate and define what designers do (since design is like air-it's everywhere-this is no easy task). Design firms came together for the first time to acknowledge the profession and their roles as de-signers. Following Graphic Design: America's outstanding success, volume two was not just a good idea, but a necessity.
There is curiosity to see how design firms have evolved in the past half dozen years. Design had to adapt to the demands of an era of extreme technological advancement (cyberspace, fibre optics, digital photography), but these demands created new challenges and opportunities for both business and graphic designers, (the decline of the print media, the incline of in-house desktop publishing, lightening-speed turn around on projects).
Thirty-seven design firms and individual graphic designers, representing an extraordinary and comprehensive cross section of top design talent in the United States, display their portfolios in Graphic Design: America 2. In response to this technological revolution, many of the design firms have created websites for both clients and themselves. Almost all designers have embraced the computer age (after some hesitation) and use state-of-the art electronics in their offices. Some new profit centres emerged, some died. And through it all, design has retained its humanity; rafting through this age of high technology, design has simply become more accessible, as you'll see from browsing through this book.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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