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Marks of Excellence: The history and taxonomy of trademarks

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Editor: Per Mollerup
Publisher: Phaidon Press Limited
Publication: 2007, Reprint
Binding: Softcover, section sewn
Pages: 240
Size: 250 x 290
Text: English

(Publishers review) 'This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.

An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognisable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and marking to cover.

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