Editor: Hans Neuburg
Publisher: ABC, Zürich
Publication: 1967, First Edition
Binding: Hardcover, section sewn
Pages: 238
Size: 255 x 255
Text: English, French, German
Design: Hans Neuburg, Walter Bangerter
(Preface) 'In planning our series of books on problems and achievements in graphic design, we had a quite definite programme in mind. Vol. 1 dealt with graphic art in a Swiss town. Vol. 2 was dedicated to official Swiss graphic art. Vol. 3 then went more deeply into the specific problems and showed Swiss industrial graphic design. The present volume, No. 4, is conceived as an instructional book. The problems of publicity and graphic design in the chemical industry, pharmaceutics, agricultural chemistry and colour chemistry are submitted and presented for discussion by means of exemplary pieces of work.
After the first three volumes have not only been received with approval by specialists both at home and abroad but have also had the distinction of being included among the best books by the Swiss book trade, we hope that this volume dealing with publicity and graphic design in the Swiss chemical industry will have a similar success.
We were aware from the beginning that the material of the publicity and graphic design in the chemical industry deals with very special means and must be elaborated like a book. Graphic design in the pharmaceutical branch is more or less concerned with imparting information.There is no actual object to be depicted in the advertisements and brochures. The abstract character of the offers demands an accurate study of publicity resources and a presentation that is easily grasped visually. We believe that we have kept this object in view. In conclusion we also allude to the divergence of this sphere into three parts which again demand concentration on the whole range of problems in the chemical industry.'
Condition: Good. All titles are used and show shelf ware consistent with age. Ex-Library, with usual stamps labels and inscriptions. Rubbing to cover, light cups to edges, spin board missing. Light tanning to outer edges of interior pages.
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