{"product_id":"6248-smile-in-the-mind","title":"A Smile in the Mind: Witty Thinking in Graphic Design","description":"\u003cp\u003e\u003cb\u003eEditor: \u003c\/b\u003eBeryl McAlhone, David Stuart\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003ePhaidon Press Ltd\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e2000, Reprint\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSoftcover, section sewn\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e240\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e250 x 290\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e0714838128\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e(Publishers overview) 'This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing.\u003c\/p\u003e\n\u003cp\u003eA Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.'\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing to cover\/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6248\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":57349959680383,"sku":"6248","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/6248-Smile-in-the-Mind-4829.jpg?v=1776269168","url":"https:\/\/www.theprintarkive.co.uk\/products\/6248-smile-in-the-mind","provider":"The Print Arkive","version":"1.0","type":"link"}