{"product_id":"6262-basics-design-typography","title":"Basics Design #3: Typography","description":"\u003cp\u003e\u003cb\u003eEditor: \u003c\/b\u003ePaul Harris\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eAVA Academia\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e2005, First Edition\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSoftcover, saddle-stitch\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e176\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e160 x 230\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e2940373353\u003c\/p\u003e\n\u003cp\u003e(Publishers review) 'Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.'\u003c\/p\u003e\n\u003cp\u003eIncludes work by: 3 Deep Design, Aufuldish + Warinner, bis, Blast, Browns, Bruce Mau Design, Build, Faydherbe \/ De Vringer, Form Design, Frost Design, Gavin Ambrose, Howdy, Imagination, Intro, Iris Associates, KesselsKramer, Made Thought, Matt Lumby, NB: Studio, North, Pentagram, Radley Yeldar, Research Studios, SEA Design, Spin, Sagmeister Inc., Still Waters Run Deep, Studio KA, Studio Myerscough, The Kitchen, Thirteen, Webb \u0026amp; Webb, Why Not Associates.\u003c\/p\u003e\n\u003cp\u003eCovers subjects including: Where type is used, Typefaces and fonts (or founts), Typeface style, Looking at a typeface, Type families, Using multiple typefaces, Text hierarchy, Numerals, Drop and standing capitals, Special characters, Ligatures, Punctuation, Non-alphabetical typefaces, Non-Latin typefaces, Leading, Tracking, Kerning, Legibility and readability, Font generation, Hand-drawn type, Building letterforms, Print finishing, Embossing and debossing, Foil blocking, Varnishes, Integrating type and image.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing to cover\/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6262\/6\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":57349960761727,"sku":"6262","price":0.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/6262-Basics-Design-Typography-1.jpg?v=1776264782","url":"https:\/\/www.theprintarkive.co.uk\/products\/6262-basics-design-typography","provider":"The Print Arkive","version":"1.0","type":"link"}