{"product_id":"6606-brandscapes-michael-wolff","title":"Inventing Brandscapes: From a talk at Insead – May 1999 [Michael Wolff]","description":"\u003cp\u003e\u003cb\u003eEditor: \u003c\/b\u003eMichael Wolff\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eThe Fourth Room\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e1999, First Edition\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSoftcover, saddle-stitch\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e24\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e148 x 210\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003c\/p\u003e\n\u003cp\u003e(Introduction) 'ALTHOUGH I don't always notice them, I make, file and update evaluations and judgements about everything and everyone around me all the time. I never stop. My 'brand creating' mechanism is open for business 24 hours a day.\u003c\/p\u003e\n\u003cp\u003eRight now, you are a 'they' for me and I am a \"he' for you. I've already attached my pre-conceptions of Insead onto you. In addition, because this lecture room' reminds me of grim childhood films about medicine, I feel I should be dissecting a human body to get your attention and not talking to you about something as ephemeral sounding as brands...'\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing to cover\/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6606\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":57670108610943,"sku":"6606","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/6606-Brandscapes-Michael-Wolff-1.jpg?v=1780484276","url":"https:\/\/www.theprintarkive.co.uk\/products\/6606-brandscapes-michael-wolff","provider":"The Print Arkive","version":"1.0","type":"link"}