{"product_id":"6828-advertising-outdoors","title":"Advertising Outdoors, Watch this Space!","description":"\u003cp\u003e\u003cb\u003eEditor: \u003c\/b\u003eDavid Bernstein\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003ePhaidon Press Ltd, London\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e1997, First Edition\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover, section sewn\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e240\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e260 x 295\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e0714843865\u003c\/p\u003e\n\u003cp\u003e(Publishers review) 'Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns.\u003c\/p\u003e\n\u003cp\u003eThis book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.'\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing and tanning to cover\/edges. Fading to spine\/cover. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e6828\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":57826519220607,"sku":"6828","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/6828-Advertising-Outdoors-1.jpg?v=1782315425","url":"https:\/\/www.theprintarkive.co.uk\/products\/6828-advertising-outdoors","provider":"The Print Arkive","version":"1.0","type":"link"}