{"product_id":"6834-looking-sideways-alan-fletcher","title":"The art of looking sideways [Alan Fletcher]","description":"\u003cp\u003e\u003cb\u003eEditor: \u003c\/b\u003e Alan Fletcher\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003ePhaidon\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e2007, Reprint\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover, section sewn\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e534\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e220 x 250\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e0714834491\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eClick \u003ca class=\"text-link\" title=\"Self-promotion\" href=\"https:\/\/www.theprintarkive.co.uk\/collections\/self-promotion\/Self-Promotion\"\u003ehere\u003c\/a\u003e to discover more design portfolio and studio practice related titles. Or click \u003ca class=\"text-link\" title=\"monograph\" href=\"https:\/\/www.theprintarkive.co.uk\/collections\/monograph\/Monograph\"\u003ehere\u003c\/a\u003e for retrospective monograph related titles. \u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e(Preface) 'The art of looking sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination.\u003c\/p\u003e\n\u003cp\u003eIt is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes, memories - all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 'chapters', all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insights collected from all over the world. Describing himself as a 'visual jackdaw', master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The art of looking sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.'\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eGood. Shelf ware consistent with age. Light rubbing to cover\/edges. Significant fading to spine. Slight split to cover\/board bottom edge. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e6834\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":57841270587775,"sku":"6834","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/6834-Looking-sideways-Alan-Fletcher-1.jpg?v=1782481939","url":"https:\/\/www.theprintarkive.co.uk\/products\/6834-looking-sideways-alan-fletcher","provider":"The Print Arkive","version":"1.0","type":"link"}