{"product_id":"7124-brand-identification-manual-coca-cola","title":"Brand Identification Manuals for Coca-Cola: 1969-1979 [Standards Manual]","description":"\u003cp\u003e\u003cb\u003eForeword: \u003c\/b\u003eRapha Abreu, Sue Murphy\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eStandards Manual\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e2025, Limited Edition of 1000\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover, section sewn\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e528\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e245 x 300\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e 9798218614973\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eAs new, housed within original branded\/printed shipping box. Shrink wrap around book broken.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eSpanning the period from 1969–1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Cola’s “arden square” logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eAs New. Shelf ware consistent with age. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e7124\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":58333092839807,"sku":"7124","price":175.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/images-coming.jpg?v=1769187031","url":"https:\/\/www.theprintarkive.co.uk\/products\/7124-brand-identification-manual-coca-cola","provider":"The Print Arkive","version":"1.0","type":"link"}