{"product_id":"7141-how-buy-a-gorilla","title":"How to Buy a Gorilla: Getting the right muscle behind your advertising efforts (Signed)","description":"\u003cp\u003e\u003cb\u003eEditor: \u003c\/b\u003eDavid Meikle\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eLID Publishing2017, First Edition (Signed)\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eHardcover, section sewn\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e320\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e165 x 240\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e 1911498398\u003c\/p\u003e\n\u003cp\u003e(Preface) 'The ultimate guide for brands to get the best from their agencies. Developing great ad campaigns is all too often left to serendipity rather than design, but no longer. How to Buy a Gorilla shines a critical, objective light on the common flaws in the relationships between marketers, their procurement colleagues and their agencies. It provides an actionable set of principles all parties can use to resolve their differences and create greater value for the advertiser. Whether a market leader or a new challenger brand, How to Buy a Gorilla illustrates how a brand can find the right agency with the right talent and create the optimal conditions to solve its business problems. Using case studies, anecdotes, business models and a little dry wit, How to Buy a Gorilla provides the key to getting advertising that really packs a punch...'\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing to cover\/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e7141\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":58408358281599,"sku":"7141","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/7141-How-Buy-a-Gorilla-1.jpg?v=1789558249","url":"https:\/\/www.theprintarkive.co.uk\/products\/7141-how-buy-a-gorilla","provider":"The Print Arkive","version":"1.0","type":"link"}