{"product_id":"7153-heineken-advertising","title":"Thirsty Work: Ten Years of Heineken Advertising","description":"\u003cp\u003e\u003cb\u003eEditor: \u003c\/b\u003ePeter Mayle\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eMacmillian, London\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e1983, First Edition\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSoftcover, section sewn\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e215 x 285\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e0333360532\u003c\/p\u003e\n\u003cp\u003eThirsty Work charts ten years of Heineken advertising, offering a fascinating record of the creative thinking behind one of the most successful beer campaigns of the modern advertising era. Peter Mayle examines the evolution of Heineken’s visual identity, advertising concepts and distinctive brand voice, including the celebrated “Refreshes the parts other beers cannot reach” campaign. Bringing together a wealth of print advertising, the book captures the wit, art direction and strategic ingenuity of the work, while placing it within the changing landscape of British commercial advertising. An engaging snapshot of advertising culture, graphic design and brand-building during the 1970s and early 1980s.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing and tanning to cover\/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e7153\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":58408359657855,"sku":"7153","price":8.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/7153-Heineken-Advertising-1.jpg?v=1789552315","url":"https:\/\/www.theprintarkive.co.uk\/products\/7153-heineken-advertising","provider":"The Print Arkive","version":"1.0","type":"link"}