{"product_id":"7210-corporate-identity-design-consultancy-dba","title":"A Management Overview; Managing corporate identity programmes \u0026 Choosing and appointing a design consultancy","description":"\u003cp\u003e\u003cb\u003ePublisher: \u003c\/b\u003eHMSO\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e1992, First Edition\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSoftcover, saddle-stitch\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e8 + 8\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e210 x 295\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTake a browse through the \u003ca href=\"https:\/\/www.theprintarkive.co.uk\/collections\/self-promotion\/Self-Promotion\" title=\"Self Promotion\" class=\"text-link\"\u003eSelf Promotion\u003c\/a\u003e section to discover more studio related marketing brochures and booklets!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA matching pair of professional design management handbooks published in the early 1990s. These guides were prepared by the Design Business Association for managers commissioning corporate creative works, issued under the UK Department of Trade and Industry's (DTI) \"Managing into the 90s\" initiative. Excellent historical resources for corporate identity, design procurement, and branding history.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBooklet 1:\u003c\/strong\u003e Choosing and Appointing a Design Consultancy - The foundational introductory guide in the series, detailing the mechanics of sourcing talent, legalities, and financial structures.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eManaging the use of external design resources\u003c\/li\u003e\n\u003cli\u003eChoosing the right consultancy\u003c\/li\u003e\n\u003cli\u003eHow design consultancies charge\u003c\/li\u003e\n\u003cli\u003eTerms of business\u003c\/li\u003e\n\u003cli\u003eCopyright and other intellectual property rights\u003c\/li\u003e\n\u003cli\u003eSources of help and advice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBooklet 2: \u003c\/strong\u003eManaging Corporate Identity Programmes - A specialised deep-dive manual focused on executing and maintaining cohesive corporate branding strategy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntroduction\u003c\/li\u003e\n\u003cli\u003eWhen do corporate identity programmes arise?\u003c\/li\u003e\n\u003cli\u003eAssembling the project team\u003c\/li\u003e\n\u003cli\u003eAppointing a design consultancy\u003c\/li\u003e\n\u003cli\u003eThe corporate identity process\u003c\/li\u003e\n\u003cli\u003eSetting and maintaining standards\u003c\/li\u003e\n\u003cli\u003eSources of help and advice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing to cover\/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e7210\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":58641556799871,"sku":"7210","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/7210-Corporate-Identity-Design-1.jpg?v=1791451027","url":"https:\/\/www.theprintarkive.co.uk\/products\/7210-corporate-identity-design-consultancy-dba","provider":"The Print Arkive","version":"1.0","type":"link"}