{"product_id":"7272-typography-basic-principles","title":"Typography: Basic Principles - Influences and Trends Since the 19th Century","description":"\u003cb\u003eEditor: \u003c\/b\u003eJohn Lewis\u003cbr\u003e\u003cb\u003ePublisher: \u003c\/b\u003eStudio Books\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e1962, First Edition\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSoftcover, perfect-bound\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e96\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e165 x 195\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eEnglish\u003cbr\u003e\u003cb\u003eISBN: \u003c\/b\u003e0289276535\u003cp\u003e\u003cb\u003eClick \u003ca href=\"https:\/\/www.theprintarkive.co.uk\/collections\/typography\/Typography\" title=\"Typography\" class=\"text-link\"\u003ehere\u003c\/a\u003e to find more titles on typography, or browse for type specimens \u003ca href=\"https:\/\/www.theprintarkive.co.uk\/search?q=Specimen\" title=\"Type Specimen\" class=\"text-link\"\u003ehere\u003c\/a\u003e!\u003c\/b\u003e\n\u003c\/p\u003e\u003cp\u003e(Foreword) 'The author sets out to demonstrate what typography is, and particularly what it is to the modern graphic designer. The first chapter describes the influences that have shaped modern typography, with particular emphasis on the effects of the teachings of William Morris and the Bauhaus typography workshop on the one hand, and the modern movements of painting and design, such as Dada and De Stijl on the other. This is followed by a chapter on present-day trends in typographic communication. Methods of preparing layouts for books and periodicals are discussed and there are some interesting suggestions for improving the appearance of advertising display. The final chapter, 'Rules are made to be broken', is a most stimulating selection of examples of experimental typography.'\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eGood. Shelf ware consistent with age. Rubbing, tanning and markings to cover\/edges. Occasional small pencil inscriptions to interior.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e7272\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":58902951559551,"sku":"7272","price":14.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/7272-5246-Typography-Basic-Principles-1.jpg?v=1792599665","url":"https:\/\/www.theprintarkive.co.uk\/products\/7272-typography-basic-principles","provider":"The Print Arkive","version":"1.0","type":"link"}