{"product_id":"7301-ales-najbrt-1985-1995","title":"Aleš Najbrt 1985–1995: Narodni Technicke Muzeum Praha","description":"\u003cp\u003e\u003cb\u003ePublisher: \u003c\/b\u003eNárodní technické muzeum\u003cbr\u003e\u003cb\u003ePublication: \u003c\/b\u003e1996, First Edition\u003cbr\u003e\u003cb\u003eBinding: \u003c\/b\u003eSoftcover, perfect-bound\u003cbr\u003e\u003cb\u003ePages: \u003c\/b\u003e50\u003cbr\u003e\u003cb\u003eSize: \u003c\/b\u003e240 x 320\u003cbr\u003e\u003cb\u003eText: \u003c\/b\u003eCzech, English\u003c\/p\u003e\n\u003cp\u003eCatalog accompanying a major retrospective exhibition of the Czech graphic designer Aleš Najbrt's early work, held at the Národní technické muzeum (National Technical Museum) in Prague. The book focuses on Najbrt's innovative contributions to typography, posters, and visual identity during a transformative decade in Czechoslovak design, spanning the late communist era and the post-Velvet Revolution transition to democracy.\u003c\/p\u003e\n\u003cp\u003eThe exhibition highlighted over a hundred pieces including posters, trademarks, logotypes, and typographic experiments. This period marked his evolution from analog craftsmanship - rooted in underground and dissident culture under communism - to digital innovation amid the 1989 revolution's cultural thaw. Key themes include politically charged designs for film, theatre, and social causes, as well as his signature playful, experimental typography that challenged conventions.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCondition: \u003c\/b\u003eVery Good. Shelf ware consistent with age. Light rubbing to cover\/edges.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eStandard Postage: \u003c\/b\u003eProvides 'limited cover' for loss\/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. \u003cb\u003eAny import charges\/taxes, if incurred, to be covered by the buyer.\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e7301\u003c\/p\u003e","brand":"Shop","offers":[{"title":"Default Title","offer_id":58902955360639,"sku":"7301","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0496\/2979\/0360\/files\/7301-5510-Ales-Najbrt-1.jpg?v=1792599999","url":"https:\/\/www.theprintarkive.co.uk\/products\/7301-ales-najbrt-1985-1995","provider":"The Print Arkive","version":"1.0","type":"link"}