Details: John Lewis. Studio Books. 1963. First edition. Softcover. Section sewn. 96pp. 165 x 195mm. Printed in black and white, paginated. Text in English.
About: (Foreword) "The author sets out to demonstrate what typography is, and particularly what it is to the modern graphic designer. The first chapter describes the influences that have shaped modern typography, with particular emphasis on the effects of the teachings of William Morris and the Bauhaus typography workshop on the one hand, and the modern movements of painting and design, such as Dada and De Stijl on the other. This is followed by a chapter on present-day trends in typographic communication. Methods of preparing layouts for books and periodicals are discussed and there are some interesting suggestions for improving the appearance of advertising display. The final chapter, 'Rules are made to be broken', is a most stimulating selection of examples of experimental typography."
Very good condition: light shelf ware consistent with age. Interior clean with slight tanning to outer edges of pages. Binding tight. Please contact me should you have any further questions about condition.