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Advertising for radio television; with an introduction by Gio Ponti

Sale price $45.25 Regular price $58.17

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Editor: Erberto Carboni
Publisher: Silvana Editoriale d’Arte, Milano
Publication: 1959, First Edition
Binding: Hardcover, section sewn
Pages: 132
Size: 220 x 300
Text: English, French, German, Italian

(Preface) 'Erberto Carboni has a vocation for design. An artist who turns his talent to designing achieves something better, more novel and different than a painter working on "publicity"; that is, in the service of propaganda. Design is no instrument of propaganda: it gives a stylised image of a productive activity, which is quite another thing. And Carboni, an impeccable stylist, has even become an architect, for there are secret bonds between design and architecture: the architecture of advertising is a kind of design "through images in space"; ephemeral architecture which, if unquickened by a breath of poetry (this is vital) makes no appeal during its brief span of life.'

Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and creasing to dust jacket, occasional small tares. Light tanning to interior pages. Please contact me for further information on condition.

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