Editor: Pieter Brattinga Publisher: Bruna and Zoon, Utrecht Publication: 1970, First Edition Binding: Hardcover, section sewn Pages: 180 Size: 195 x 265 Text: English
(Preface) 'The vocation "designer' is becoming increasingly complex, increasingly difficult. More and more often the designer is faced not only with the problem of composition on the blank sheet of paper before him, but also with the responsibility for large-scale design projects. With this responsibility come problems that are often new to the designer. In these days, no designer can avoid this new challenge.
Particularly in industry, in art, and in education, large-scale design projects are now becoming common. This book will help the designer meet this challenge help him pinpoint design goals, plan intelligently, and execute effectively.
The reader learns what to do-and what not to do-through example. The book is an examination of large-scale design projects in each of the three areas, industry, art, and education successfully planned and carried out by one of the best known designers in the world, Pieter Brattinga. A large number of the many well-known projects that have come out of Brattinga's fruitful career are included.'
Condition: Good. All titles are used and show shelf ware consistent with age. Light rubbing, creasing, small tares to dust jacket. Light tanning to outer edges of interior pages.
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