Editor: John Mendenhall
Publisher: Chronicle Books
Publication: 1990, First Edition
Binding: Softcover, section sewn
Pages: 130
Size: 220 x 200
Text: English
(Preface) 'Who can imagine frozen peas without the Jolly Green Giant? Or bubblegum without Bazooka Joe? In Character Trademarks, you'll find page after page of old friends. This engaging volume contains trademarks from the past century, as well as profiles of some of the most classic characters, complete with a history of their development.
John Mendenhall has gathered over eight hundred character trademarks, from such classic logos as the first Quaker Oats Man in 1877 to the contemporary California Raisins. Humor and nostalgia abound in the whimsical images, many of which have become classics of commercial folk art that every consumer can relate to.
In the tradition of Chronicle Books' Trademarks of the 20s and 30s and Trademarks of the 40s and 50s, Character Trademarks is an essential volume for designers, commercial artists, and anyone interested in the ingenuity of advertising and historical significance of these enduringly popular images.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Light tanning to outer edges of interior pages.
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