Editor: Alia Wheeler
Publisher: John Wiley & Sons
Publication: 2009, Third Edition
Binding: Hardcover, section sewn
Pages: 310
Size: 225 x 285
Text: English
(Publishers overview) 'Whether you’re the project manager for your company’s rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
- 3 sections: brand fundamentals, process basics, and case studies.
- Over 100 branding subjects, checklists, tools, and diagrams.
- 50 case studies that describe goals, process, strategy, solution, and results.
- Over 700 illustrations of brand touch-points.
- More than 400 quotes from branding experts, CEOs, and design gurus.
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Light tanning to outer edges of interior pages.
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