Editor: Art Directors Club of Tokyo
Publisher: Bijyutu Shuppan Sha, Japan
Publication: 1960, First Edition
Binding: Hardcover, section sewn
Pages: 382
Size: 210 x 305
Text: Japanese, English
(Preface) '1959 was a year of spectacular progress in the Japanese advertising world. Total advertising ran to ·145,600,000,-000, an increase of ·38,900,000,000 over the previous year. This tremendous rise reflects the advances Japanese industry has made. Together with the expansion of productivity in the industrial sphere, the market for popular commodities increased greatly, with the result that the vital role which advertising plays as a medium to facilitate and encourage mass consumption came clearly to the fore.
All advertising, including even that for heavy industries, the so-called hard core of Japanese advertisers, showed a trend towards expansion and progress, so that the advertising map of Japan displayed startling changes. An intensive search for new markets for popular goods stemmed from the spread of mass production techniques. Advertising of basic industries went hand in hand with the advertising of popular consumer goods. This tendency was particularly strong in the electric, textile, and light metal industries. The participation of the management of these basic industries in the advertising world gave the impetus to the great change in the quality and quantity of advertising in 1959...'
Condition: Fair. Shelf ware consistent with age. Rubbing, tanning and markings to cover/edges. PLEASE NOTE - x3 images cut/clipped from ‘Posters’ section.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
4670
