Editor: Alistair Crompton
Publisher: British Design & Art Direction
Publication: 1996, Second Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 275 x 365
Text: English
ISBN: 0823065065
(Preface) 'It is difficult to know where great ideas come from but, in the case of this book, it's easy. Alastair Crompton came to D&AD in the summer of 1994 with the proposition that we should publish a book in which the world's top copywriters explain how they work - because, quite simply, it hadn't been done before. As a large part of our remit is to educate and inspire the next creative generation, we jumped at the chance.
The origins of some of advertising's most memorable copy lines will always be shrouded in mystery and mythology but this book unveils the approaches and methods of thirty-two top class copywriters and provides an invaluable insight into their thought processes.
Asking copywriters to write a specific number of words about how they write isn't easy. It quickly became apparent that, of those who were willing to contribute, many had clear and specific ideas as to how their copy should be presented and how long it should be...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Former library copy, stamp to inside front cover.
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