Editor: British Design & Art Direction
Publisher: TASCHEN Gmbh
Publication: 2018, Third Edition
Binding: Hardcover, section sewn
Pages: 538
Size: 150 x 202
Text: English
ISBN: 3836568527
(Publishers overview) 'In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Former library copy, stamp to inside front cover.
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