Editor: Ken Burtenshaw, Nik Mahon, Caroline Barfoot
Publisher: AVA Publishing
Publication: 2006, First Edition
Binding: Softcover, section sewn
Pages: 174
Size: 200 x 230
Text: English
ISBN: 2940373183
(Preface) 'The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative advertising process, including how agencies plan, generate, create and produce and execute successful campaigns.
Advertising is renowned for being a highly creative and visual medium. This practical and lively book includes a wealth of visual examples taken from real campaigns using various media, accompanied by explanatory text. Numerous exercises and checklists underpin the theory and encourage a practical application of creative thinking.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Fading to spine/cover.
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