Editor: Philip Kleinman
Publisher: Cassell
Publication: 1989, First Edition
Binding: Hardcover, section sewn
Pages: 184
Size: 220 x 290
Text: English
(Preface) 'Advertising and marketing professionals -
World Advertising Review 1990 offers you:
- New advertising ideas
- Original designs
- Quality copy from the best advertising campaigns in the world
Key features include:
- Superb colour reproductions
- Product categories for easy reference
- Comprehensive indexes
While its unique approach provides:
- Informed and entertaining comments alongside each entry
- Extensive international coverage
- Useful listing of advertising agencies, advertisers and people responsible for the campaigns
- World Advertising Review is an indispensable source for everyone involved in, advertising - from marketing directors and brand managers to art directors and copy writers. This collection of advertisements from all over the world is a priceless guide for clients in search of an agency, for agencies in search of creative talent, and for ad-makers in search of a congenial place to work.'
-
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing/tanning to cover/edges. Interior clean, light tanning to page edges.
Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer.
4944
