Editor: Philip Kleinman
Publisher: Cassell
Publication: 1982, First Edition
Binding: Hardcover, section sewn
Pages: 184
Size: 220 x 290
Text: English
(Preface) 'All interested in advertising, from marketing directors to copywriters and designers, need this book. It is the only pictorial annual to take a worldwide view of marketing problems and their different advertising solutions.
After more than 50 years, Modern Publicity has undergone a complete editorial overhaul, and this edition offers the following benefits:
- a representative selection of the most original and visually striking print advertising from every continent
- full colour reproduction throughout of 430 items, divided into 20 product categories
- text which, page by page, comments knowledgeably and wittily on the work displayed and compares the strategies behind it
- a new layout which makes essential information easier to find
- comprehensive indexes which provide read y reference to advertising agencies, design studios, advertisers, marketing and creative people responsible for the campaigns For professionals the book is an indispensable business tool. For the general reader, it provides an insight into a fascinating industry.'
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Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing/tanning to cover/edges. Interior clean, light tanning to page edges.
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