Editor: Philip Kleinman, Harold King
Publisher: Cassell
Publication: 1981, First Edition
Binding: Hardcover, section sewn
Pages: 184
Size: 220 x 290
Text: English
(Preface) 'For the fifty-first edition of this now indispensable annual the two editors have followed the familiar precedent of the late Felix Gluck, who did so much to establish the international reputation of modern publicity, in selecting the very best of graphic design from sources the world over. The editors' emphasis is on material with visual impact good enough to override national frontiers and language barriers; their selection covers a range of exciting new work from designers and advertisers as far apart as Israel and Japan, Canada and Australia.
Subjects covered include posters, typefaces, book jackets, postage stamps, packaging, screen advertising and titling, trademarks, letterheads, calendars, brochures. Examples have been chosen as much from major international advertisers, dominated by the tobacco and alcohol industries, as from the smaller independent studios and designers. The editors have ensured that no single style predominates; fantasy, humour, paragraphic skills, place in this most stimulating book.
The editors' introduction, and subheadings throughout, are in English, French and German. An index with addresses of artists, designers, photographers, producers and art directors whose work is featured completes the book.'
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Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing/tanning to cover/edges. Interior clean, light tanning to page edges.
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