Editor: Felix Gluck
Publisher: Studio Vista, London
Publication: 1973, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 290
Text: English, French, German
(Preface) 'This volume of modern publicity is a selection of the best examples of advertising design chosen from 6800 entries submitted by 1200 designers from all over the world. The material is arranged in sections dealing with posters, press advertisement, film and television graphics, new typefaces and book jackets, packaging, trademarks and letterheads and direct mail (which includes company reports, prospectuses, calendars and mailing shots).
The selection presents a competent, informative survey of new design and typography, new printing techniques and changes in attitude and approach. It will bean invaluable source of information for designers, art directors, advertising agencies and everyone who is interested in graphic design.
Modern Publicity volume 43 contains 176 pages with over 500 illustrations of which more than 90 are in full colour.'
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Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing, occasional small/fine chip/tare to dust jacket. Interior clean, with light tanning to outer edges.
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