Editor: Tim Cordell
Publisher: Linotype Limited
Publication: 1989, First Edition
Binding: Softcover, saddle-stitch
Pages: 12 + 3 loose specimen sheets
Size: 210 x 297
Text: English
(Preface) 'As we have pointed out many times in Letterbox, type is the essential medium which surrounds us all in most aspects of our lives. It is the prime information carrier and without it we would all live in virtual isolation. But type does more than convey language; by choosing or designing a certain character form we add a visual message to the word content which emphasises meaning.
How to choose which face to use for a certain piece of work is, to an extent, dictated by the job in hand and the majority of designers will make a selection based on their typographic training. As soon as the so-called norm is deviated from readers start to notice the design, which to some is anathema.
One designer who has made a name for himself during the Eighties and earned deserving respect for his own particular style of letterform presentation chose to ignore typographic convention and developed a style which suited the mood and fashion of the decade.
While Neville Brody, who first came to attention with his designs for the contemporary magazine The Face, maintains he has no 'style, his deviation from the norm has spawned a new approach to typographic design which when looked back on in twenty, thirty or forty years' time will be instantly recognisable as 'of the Eighties!
In Letterbox 5 Neville talks about his work as it was and how it is now changing, perversely enough back to the very standards he was reacting against when he launched the 'Brody look' back in 1980.'
Condition: Good. Shelf ware consistent with age. Rubbing, tanning and markings to cover/edges.
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