Art-Directing Photography

(Preface) 'Understanding how to create effective photographic images and how to use them to produce maximum visual impact is an essential skill for today's graphic designer. Art-Directing Photography is the indispensable practical manual for all those who need to use photography in graphic design.

Comprehensive in scope, this book provides expert advice on all aspects of commissioning, selecting and manipulating photographic images to produce the effect required. It includes guidance on briefing photographers and stylists, planning location and studio shots, selecting models and props, and creating the final image.

Part 1 explains all the art director needs to know about the vital planning phases of the photographic shoot: selecting the right photographer; drawing up contracts and determining fees; looking at portfolios; working with the rest of the team - stylist, assistant and client; deciding on studio or location; choosing the props. It also covers how to set up the shoot to produce the image you need, with advice on photographic equipment, lighting and the use of special effects.

Part 2 deals with the work of the art director after the shoot, including editing the shot and cropping, using equipment, and selecting the right photograph and exposure. It provides full details on how to manipulate the selected photograph to enhance its impact using the most up-to-date techniques such as computerised retouching, silhouetting, and photocomposition.

Art-Directing Photography is an essential addition to every graphic designer's library.'

Condition: Very Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges.

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