Editor: B. Martin Pedersen
Publisher: Graphis Press Corp.
Publication: 1989, First Edition
Binding: Hardcover, section sewn
Pages: 260
Size: 245 x 305
Text: English, French, German
(Preface) 'GRAPHIS CORPORATE IDENTITY 1 is devoted to the visible element of C.I. programs. This includes logos and symbols, product and packaging design, vehicle livery, external identification, uniforms, buildings, interior design, product catalogs, information brochures, and promotional articles. 45 enterprises from all over the world are represented. Among them are Apple Computer, BMW, Esprit, NASA, the Rockefeller Center, and the Art Center - as well as corporations less know on an international scale, such as IPSA (cosmetic), Bonza Tucker (restaurant chain), and the Japan Railway. Every corporate design feature illustrated is accompanied by the client's and the design firm's comments, so that the rea- der is informed about its background, aims and methods. C.I. design expert Saul Bass discusses the subject in the introduction, and his no less famous colleague Eugene J. Gross- man offers a comprehensive and illustrated contribution on the design of Standards Manuals. GRAPHIS CORPORATE IDENTITY 1 is motivating, inspiring, and informative and last but not least - a visual delight.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing and tanning to dust jacket. Light tanning to outer edges of interior pages.
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