Editor: John Sorrell
Publisher: Newell & Sorrell
Publication: 1995, First Edition
Binding: Softcover, section sewn
Pages: 88
Size: 195 x 245
Text: English
ISBN: 0950986631
(Introduction) 'Design effectiveness is one of the best kept commercial secrets. Too few organisations know the true value of effective design, and the facts and figures are not often revealed. Yet effective design can achieve an extraordinary range of business objectives. Effective design is design that makes a difference . It enhances the performance of organisations, and adds value to the products and services they provide for customers. It gives competitive edge. It creates wealth and prosperity, and improves the quality of life. Significantly, it operates on more than one level.' John Sorrell
Contents:
- The bottom line and the high ground, John Sorrell
- Hello America! Frances Newell on The Body Shop
- Baby boom, Jeremy Scholfield on Boots
- Unlocking innovation, John Sorrell on Berol
- All change, Iain MacTavish on Intercity
- Breaking cover, Rodney Mylius on Bloomsbury
- Choosing Effective Design, Simon Jones
Newell and Sorrell was a prominent British design and identity consultancy founded in 1976 by John Sorrell and Frances Newell in London. Renowned for its innovative approach to corporate identity and branding, it became one of Europe’s leading consultancies, working with high-profile clients like British Airways, The Body Shop, Royal Mail, Boots, and Marks & Spencer. The firm won numerous awards, including six Design Business Association (DBA) Design Effectiveness Awards, for its creative and impactful design solutions that enhanced business performance.
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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