Publisher: Burns & Cooper Limited
Publication: 1975, First Edition
Binding: Softcover, wiro-bound
Pages: 44
Size: 220 x 275
Text: English
(Introduction) 'Everyone wants to communicate effectively.
Some to teach or inform, some to question, others to persuade. The demand for these exchanges is accelerated by the information explosion and complicated by a media environment full of the messages of others competing for time and attention.
Getting the message across by repetition is an obviously effective, if somewhat irritating technique. While repetition may encourage retention, it does little, if nothing, to nourish a desirable after-image. It may also stimulate hostility through aggravation, and an aggravated audience doesn't tend to view the source of its annoyance in the kindliest light.
The purpose of this book is to show how one group of designers has created solutions to some problems of graphic communication. The wide variety of work shown in these pages is linked only by a respectful attitude toward its audiences and the expedient use of simple resources: applied imagination, well chosen words, appropriate images and the very best of intentions.'
(Conclusion) 'Even in this age of spirited semantics, no single catchphrase really summarises the range of creative activities of Burns & Cooper Limited. Design assignments range from identity programs to commemorative coins, from packaging to point of purchase, from exhibits and environmental graphics to annual reports and postage stamps.
Collective skills are key to the creation of successful solutions to complex communications problems.
Internally the most obvious advantage of a team approach to projects is the quality of work that results from the absence of a pyramid structure with one reigning point of view.
Laterally the co-ordination of projects through established working relationships with writers, industrial designers, management and marketing consultants, architects and other specialists leads to an integrated expediency of effects.
The only really elegant design solution is one that is appropriate on all counts, with all relevant factors considered. Factors which the client and designer must jointly question, define, consider and review. The client/ designer relationship is therefore the most important collaborative relationship. There are no substitutes for complimentary expertise, mutual respect and common goals.
Canada does not yet have a really distinctive tradition of visual communication. Consequently we face an audience eagerly receptive to innovative messages. Imagination is a powerful resource when it is channelled in the right direction.
The business of design is to help people communicate with clarity, economy and ingenuity.'
Condition: Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges. Fading to spine/cover.
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