Publisher: Electa
Publication: 1982, First Edition
Binding: Softcover, section sewn
Pages: 104
Size: 240 x 220
Text: Italian
ISBN: 8843507923
(Translation)
Contents:
- Introductory Note by Max Bill
- About this Book
- Constructive Art and Constructive Graphic Art
- The "Neue Grafik"
- On the "Konstruktive Grafik" Exhibition
- On Recent Typography
- The Advertisement
- The Prospectus
- Label and Packaging
- The Poster
- The Exhibition and the Trade Show Stand
- Identification
- Biographical Information
(Introduction) 'I've known Hans Neuburg for more than half a century. If I don't say he changed the world, that doesn't mean he didn't make a fundamental contribution to accelerating its transformation. It's remarkable how his name, Neuburg (Italian for "new castle"), fits his multifaceted activities: he was always interested in creating the new. At the same time, he practiced and encouraged the new, starting from a secure base. It's there that he preserves living tradition as a benchmark.
Hans Neuburg (New Castle) has dedicated more than 50 years of his life to creating graphic designs for industrial advertising and other sectors. He has always done so in a way that perfectly fulfills their purpose. At the same time, he painted. His watercolors are known only to a small circle. Neuburg paints for pleasure. While others with barely comparable results would have felt like masters for betraying their original craft in favor of the so-called "free art," Hans Neuburg never stopped pursuing his many activities. In fact, although he painted good watercolors, he remained self-critical enough to recognize the dividing line between the joy of painting and contemporary commitment.
This enabled him to be authentically modern in his advertising graphics and play a pioneering role. For years, Hans Neuburg has also been involved in other fields...' Max Bill
Condition: Very Good. Shelf ware consistent with age. Rubbing and marking to cover/edges of slip-sleeve, light tanning/soiling to spine of book.
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