Editor: Per Mollerup
Publisher: Svensk Industidesign, Stockholm
Publication: 1993, First Edition
Binding: Softcover, saddle-stitch
Pages: 24
Size: 210 x 295
Text: English
ISBN: 9175483122
(Preface) 'All companies are visible. Some use their visibility more skilfully than others. The Visible Company is concerned with how businesses signal their competence and increase it through the intelligent use of visual identity. They improve what they communicate by the way they communicate.
Per Mollerup is president of Per Mollerup/Designlab, a leading Scandinavian company in the field of visual communication. Per Mollerup has written a number of books on design. He has also developed television and radio programs in the field and he lectures extensively in Denmark and around the world.'
Contents:
- Visual Strategy
- Identity
- Visual Identity
- Design Program
- Image
- Possible Goals
- Structure
- Documentation
- Themes and Variations
- Development
- Analysis
- Literature
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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