Editor: Angela Schonberger
Publisher: Prestel
Publication: 1990, First Edition
Binding: Softcover, section sewn
Pages: 262
Size: 230 x 300
Text: English
ISBN: 3791310666
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(Preface) "Industrial design keeps the customer happy, his client in the black, and the designer busy." This direct, pragmatic approach was the secret of Loewy's success. He grew to be the central figure in American industrial design, and he helped to shape the culture of everyday life in America between 1925 and 1980. In the course of his long life - he lived to be over ninety - Loewy saw the United States grow to be a world power and the triumphal progress of industrial mass production. The electrification of house-holds, the motorisation of the individual, jet aircraft and space travel, unlimited possibilities and unlimited progress, that was the American way of life. Almost proverbially, Loewy did the right thing at the right time and in the right place. From the toothbrush to the locomotive, from the lipstick to the ocean liner, his designs accompanied Americans in nearly every sphere of their lives. The list of his clients reads like a Who's Who of US big business - Coca-Cola, Lucky Strike, Greyhound, TWA, Exxon, Shell, NASA, and many more...'
Condition: Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Binding of cover to body of book partially detached. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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