Churnmore: A True Taste of Brand Management [Williams Murray Hamm]

Editor: Richard Murray
Publisher: Williams Murray Hamm, London
Publication: 2007, First Edition
Binding: Hardcover, section sewn
Pages: 60
Size: 155 x 105
Text: English
ISBN: 0954415620

Churnmore is a satirical look at the world of brand management following the trials and tribulations of a spurious yellow fat brand. It is written in the style of a children's book and, as with all good stories, it has a moral ending: if you do what you always do, you'll get what you always get. Churnmore is a rich source of bile, irony, and cynicism. An excellent read for those already involved in the industry or those taking their first tentative steps - go forewarned.

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.

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