Editor: Marco Spies
Publisher: Thames & Hudson
Publication: 2015, First Edition
Binding: Hardcover, section sewn
Pages: 360
Size: 200 x 265
Text: English
ISBN: 0500518173
(Preface) 'Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touchpoints and billboards are everywhere: the interface is now the brand.
This practical guide steers you through the process of digital brand design in five key phases: discovering a demographic; defining an action plan; designing an interface; delivering a quality product; and distributing the design to the marketplace. A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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