Publisher: Royal Mail
Publication: 2001, First Edition
Binding: Softcover folder with booklets
Pages: 16, 4 (x4)
Size: 210 x 297
Text: English
(Preface) 'With more and more brands turning to direct mail to leverage above-the-line brand perceptions and increase brand relevance, this resource examines the role direct mail can play in brand strategies. Can direct mail really deliver positive, emotional brand experiences as well as behavioural responses? How are leading brands already using direct mail to put their values directly into the hands of their customers? You'll find the answers inside.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.
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