Editor: Jane Pavitt
Publisher: V&A Publications, London
Publication: 2004, First Edition
Binding: Softcover, section sewn
Pages: 224
Size: 250 x 285
Text: English
ISBN: 1851773231
(Preface) 'Published to coincide with a major V&A exhibition, brand.new takes a challenging look at consumer culture and the proliferation of brand identities at the beginning of the 21st century.
The idea of the brand is central to contemporary society. Businesses, personalities, political parties and even nations 're-brand' themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenged by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy?
Ranging across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits. Five key sections look at:
- the history and development of brands
- the economics and business of branding
- the architecture of the shopping environment from mall to website
- personal and social identities in a global, commodified world
- the ethical and social questions for both brand and consumer
Essential reading for students, observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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