Publisher: Pentagram Design Limited
Publication: 2000’s, First Edition
Binding: Softcover, section sewn
Pages: 128
Size: 105 x 148
Text: English
(Introduction) 'An identity is more than a design image. It is an organization's unique character, a combination of its reputation, name, corporate culture, operations and activities.
Identity design represents these qualities as well as the organization's potential. In doing so it also adds something to them. The identity designer has to become intricately involved in the organization in order properly to understand and thus influence its presented image.
In the application of identity design, it is not simply adherence to design guides and rules but flexibility and quality that bring about true distinction.'
Condition: Very Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover. Light tanning to outer edges of interior pages.
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