Editor: Karl Gerstner, Markus Kutter
Publisher: Verlag Arthur Niggli
Publication: 1959, First Edition
Binding: Hardcover, section sewn
Pages: 246
Size: 235 x 240
Text: English, French, German
Design: Karl Gerstner
'This international pictorial survey takes modern graphic art from its origins through the present-day achievements and concludes with a look into the future. Although 'graphic art' is limited here to art in the service of advertising, there is no limit to the artistic value of the means employed - this is a selection of the best work in the field, past and present. Contemporary graphic art - work done since the end of the World War II - is presented in the second and more comprehensive, part of the book. It includes a wide range of media and techniques, among which are: Newspaper advertisements, leaflets, catalogues, posters, displays, lettering, packages, business stationery, trade marks and devices.'
Condition: Good. All titles are used and show shelf ware consistent with age. Light rubbing to cover and soiling to cloth spine. Ex-libris, stamps/labels/etc to interior. Light tanning/rubbing to outer edges of interior pages.
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