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Dot Zero 1 (Massimo Vignelli)

Regular price £115.00

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Editor: Robert Malone, Constantine Mildred, Massimo Vignelli
Publisher: Dot Zero Incorporated
Publication: 1966, First Edition
Binding: Softcover, perfect-bound
Pages: 48
Size: 230 x 305
Text: English
Design: Massimo Vignelli

(Preface) 'This is Dot Zero number one.

It is the start of what we hope will be a continuing intellectual excursion into the visual world around us. In this publication the serious will find stimulation; the dedicated...encouragement. To those bored with the clichés of visual communication Dot Zero provides a new Point of Departure.

We invite you to explore Dot Zero, to read and react to the thought and imagery that inhabit its pages. And, share with us the sense of pride and exhilaration we have felt in undertaking to sponsor it.

As sponsors, Finch, Pruyn and Company, Glens Falls, New York, believes its involvement in Dot Zero is a productive way of restating our traditional commitment of service to you and your profession.

Finch, Pruyn has had a long time to establish meaningful traditions. We have been in business for more than one hundred years. Performing in excess of the expected has become an important part of our way of doing business. We have learned to place a great deal of stock in pride of craftsmanship, honest value, and in service.'


  • 1 Editorial Statement
  • 2 Decline of the Visual, by Marshall McLuhan
  • 4 Computer Graphics, by Maurice Constant
  • 10 Variations on the Face, by Bruno Munari
  • 12 Psychology of the Visual, by Martin Krampen
  • 16 Printing as an Art Form: Eugene Feldman
  • 26 Questions of Legibility, by Bror Zachrisson
  • 30 Alternatives to Architecture, by Arthur Drexler
  • 38 Greetings
  • 42 Book Review, by Douglas MacAgy

    Condition: Very Good. All titles are used and show shelf ware consistent with age. Rubbing, tanning and marking to cover. Light tanning to outer edges of interior pages.

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