Editor: Edward Booth-Clibborn, Daniele Bavoni
Publisher: Thames & Hudson
Publication: 1980, First Edition
Binding: Hardcover, section sewn
Pages: 318
Size: 220 x 280
Text: English
ISBN: 0500233195
(Preface) 'Design is the prime ingredient in the effectiveness of graphics and here, in over 1000 illustrations, is an arresting display of graphic design from its earliest beginnings to the present day: posters, advertisements, packages, wall paintings, sculpture, neon signs - even buildings and vehicles-by artists in Europe, Japan and the United States:
Edward Booth-Clibborn, former art director of the J. Walter Thompson Company, has carefully considered every aspect of our image-centred culture to provide a perceptive insight into the use and meaning of graphics. He explores and illustrates the links between design and other disciplines by tracing the roots of signs and symbols back to such ancient sources as alchemy, religion, acupuncture, masonry and the cabala, and by following the development of symbolic communication right up to the modern trademark. Other avenues of research include an analysis of the many fascinating ways in which graphic communication makes its impact by associations, or by reaching our emotions.
The lively text, and Daniele Baroni's informative captions, are accompanied by a detailed index and a comprehensive bibliography to make this book an indispensable tool for all those who work in the field of graphics and a valuable sourcebook for anyone interested in design.'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges.
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