Publisher: Legas Delaney
Publication: Early 1990’s, First Edition
Binding: Hardcover, section sewn
Pages: 48 + 48
Size: 140 x 205
Text: English
(Introduction) 'If only advertising was a science. There would be a formula which everyone could follow: and consumers would respond accordingly. If only. The truth is, persuasion is an intuitive skill. Part fact. Part style. Part conviction. Part, but only part, science. We have to capture the imagination before we can expect an interested and involved response. In fact, of all the resources available to advertisers, the imagination of the consumer is probably the most potent and the least used...'
Leagas Delaney was an independent, integrated creative agency founded in London in 1980 by Tim Delaney. The agency rapidly gained a reputation for outstanding creativity, winning numerous awards throughout the 1980s and 1990s. Key clients during this period included Adidas, for which it won top press awards, as well as Harrods, English Heritage, and Pepe.
Condition: Good. Shelf ware consistent with age. Rubbing, tanning and markings to cover/edges. Fading to spine/cover.
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