Editor: Felix Gluck
Publisher: Studio Vista, London
Publication: 1970, First Edition
Binding: Hardcover, section sewn
Pages: 176
Size: 220 x 290
Text: English, French, German
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(Preface) 'Modern Publicity is an annual selection of the best international advertising art. It shows posters, showcards, packaging, newspapers and magazine advertising, direct mail campaigns, covers, greetings cards, invitations, brochures, coordinated designs, house styles, letterheads and trademarks from thirty two countries...'
Modern Publicity, Art & Industry's International Annual of Advertising Art was a highly influential annual publication that showcased the best in international advertising art from the 1920s through the 1980s. Published by The Studio Publications (later Studio Vista) in London and New York, it served as a critical resource for advertisers, artists, designers, and industry professionals by presenting a curated selection of outstanding commercial art from around the world. Initially titled Posters and Publicity and earlier Posters and Their Designers (starting in 1924), it evolved into Modern Publicity by 1930, reflecting a broader focus on various forms of advertising beyond just posters, including press advertisements, direct mail, packaging, showcards, brochures, and trademarks.
Condition: Very Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges of dust jacket, occasional small chip/tare. Light fading to spine. Interior clean other than light tanning to edges.
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