Dirty Washing: The Hidden Language of Soap Powder Boxes

Editor: Lorraine Gamman, Sean O’Mara
Publisher:
Publication: 2001, First Edition (Limited to 300)
Binding: Softcover, saddle-stitch
Pages: 24
Size: 165 x 165
Text: English

First published on the occasion of the exhibition - 'Dirty Washing - the Hidden Language of Soap Powder Boxes' a the Design Museum, 28 Shad Thames, London, SE1 2YD. 31st July to 2nd September, 2001.

(Introduction) 'Dirty Washing is more than a collection of soap powder boxes. Rinse away your preconceived ideas about soap powder and begin to spin semiotic thoughts about design and cultural meanings into the machine. Switch on the first washing cycle and take 'dirt' as a metaphor of the repressed language of soap. Begin to understand social obsessions about purity. Come clean about preconceived ideas about dirt, danger and, ultimately, even desecration. See soap powder in a whole new light.

The Dirty Washing exhibition showcases new graphic and product design responses to the soap powder box vernacular. It attempts to reveal why soap powder is not only an everyday product but also a design icon in its own right. Understanding the soap powder box as a legend in our own homes, requires viewers to make strange previous ideas about cleaning rituals, and to participate in decoding the hidden language of branding...'

Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges.

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