Editor: Karl Gerstner, Markus Kutter
Publisher: Verlag Arthur Niggli
Publication: 1959, First Edition
Binding: Hardcover, section sewn
Pages: 246
Pages: 235 x 240
Text: English, French, German
Design: Karl Gerstner
Die Neue Graphik / The New Graphic Art / Le Nouvel Art Graphique
(Preface) 'This international pictorial survey takes modern graphic art from its origins through the present-day achievements and concludes with a look into the future. Although 'graphic art' is limited here to art in the service of advertising, there is no limit to the artistic value of the means employed - this is a selection of the best work in the field, past and present. Contemporary graphic art - work done since the end of the World War II - is presented in the second and more comprehensive, part of the book. It includes a wide range of media and techniques, among which are: Newspaper advertisements, leaflets, catalogues, posters, displays, lettering, packages, business stationery, trade marks and devices.'
Condition: Very Good. Shelf ware consistent with age. Wear, markings, tanning to slip case. Light rubbing and tanning to cover/edges. Light tanning to outer edges of interior pages.
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