Editor: Broos Kees
Publisher: Utrecht, Uitgeverij Reflex
Publication: 1983, First Edition
Binding: Softcover, section sewn
Pages: 96
Size: 270 x 270
Text: English, Dutch
ISBN: 906322091X
(Preface) 'Design: Total Design' regularly appears in small print on the corner of a poster, in the colophon of a catalogue or on the cover of an annual report; modestly and entirely subordinate to the other information given via that printed-matter. With 3-dimensional design, the design source usually goes entirely unmentioned.
The relative anonymity in which Total Design operates, the lucid points of departure and constant quality, were reason for us to initiate this book and an exhibition. The title for both could hardly be anything but 'design: Total Design'
Wim Crouwel, one of the founders of Total Design, said in an interview at some time: 'Design is genuine, that's to say pure designing, determined by the function which the object must have and the technical possibilities with which it can be produced (...) styling is adapting something to a certain fashion, determined by sales motives' This principle is TD's trademark: not fashion, trends or decoration, but solving a problem through research and analysis- that's designing. For twenty years by now, TD's aim has been to realise this goal...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and marking to cover/edges.
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