Editor: Ellen Lupton
Publisher: Herb Lubalin Study Centre of Design and Typography
Publication: 1988, First Edition
Binding: Softcover, folded sheet
Pages: 8
Size: 175 x 280 opening to 350 x 560
Text: English
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(Introduction) 'Louis Silverstein became art director of The New York Times promotion department in 1952, where he designed ads, promotion materials, and publications which spoke in one strong, unified voice: in campaigns like "I got my job through The New York Times..," for example, he used straightforward "journalistic" copy and images, undercut with a subtle sense of humour. Silverstein's influence within the company gradually expanded, and he became involved with redesigning some Sunday sections and specific elements of the paper itself. In the early 1970's The New York Times Company went through a period of rigorous self-examination, leading to changes in marketing strategy and management. One significant change was the appointment of Silverstein to a dual position: corporate art director for a growing company, and assistant managing editor for a revitalised newspaper. Under the new newsroom team headed by executive editor A.M. Rosenthal, design became an integral part of the rapidly evolving paper. In one period of two and a half years, nine new sections were created, several were redesigned, and the format went from the narrow eight-column page to the present six columns. Design became more than cosmetic: it altered the content and tone of the paper...'
Condition: Very Good. Shelf ware consistent with age. Light rubbing and tanning to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown.
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