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Herb Lubalin: Typographer [Unit 25]

Regular price $97.12

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Editor: Tony Brook, Adrian Shaughnessy
Publisher: Unit Editions, London
Publication: 2016, First Edition
Binding: Softcover, section sewn
Pages: 204
Size: 170 x 245
Text: English
Design: Spin, London

Shrink wrapped.

Herb Lubalin claimed not to be a great typographer. In fact, he said, "I'm terrible, because I don't follow the rules". This book proves the opposite. On every page it features Lubalin's typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation. He even had names for what he did: he described it as a graphic expressionism or a conceptual typography. Using his ability to adapt, merge and create new typographic forms, he was able to enhance and amplify meaning in ways that hadn't been seen before. This book is the third title about Lubalin's work published by Unit Editions; this volume focuses solely on Lubalin's typography. It comes with new texts and new photography, and is accompanied by previously unpublished material.

Condition: Fine/Near Fine. All titles are used and show shelf ware consistent with age. Please note that the copy dispatched may not be the copy presented within the listing photos.

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